tag:blogger.com,1999:blog-2289595359432630118.post9157586861361242533..comments2024-03-18T04:36:26.547-04:00Comments on Paul Levinson's Infinite Regress: Mad Men 3.4: Caned Seats and a Multiple Choice about Sal's Patio CommercialPaul Levinsonhttp://www.blogger.com/profile/07609987407926836519noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-2289595359432630118.post-36117169130255794132009-09-08T16:51:31.014-04:002009-09-08T16:51:31.014-04:00Some people are claiming that the commercial faile...Some people are claiming that the commercial failed because it lacked appeal to female audiences. How did they come up with solution, since the Sterling-Cooper executives and the client are the only ones who saw the commercial?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2289595359432630118.post-61833339750447417012009-09-08T10:50:08.857-04:002009-09-08T10:50:08.857-04:00We discussed Peggy's pantyhose ad infinitum at...We discussed Peggy's pantyhose ad infinitum at <a href="http://www.lippsisters.com" rel="nofollow">Basket of Kisses</a> when she first wore them in episode 2.01. They were not yet wildly popular, but Peggy, after all, handles Playtex and other women's products, surely she has free pantyhose just as the staff have free Lucky Strikes. <br /><br />It blows my mind that people think Sal's sexuality may have impacted his ability to make a woman sexy in a musical. Sit down and list, for yourself, all the gay directors who have succeeded in making women incredibly sexy, in musicals and otherwise.Deborahhttps://www.blogger.com/profile/05061313079120981794noreply@blogger.comtag:blogger.com,1999:blog-2289595359432630118.post-53605763064647443112009-09-08T02:21:57.033-04:002009-09-08T02:21:57.033-04:00Roger was the one who got it right. The reason th...Roger was the one who got it right. The reason the commercial failed was because it didn't have ANN-MARGRET. That's it. Peggy was being smug for nothing.The Rush Bloghttps://www.blogger.com/profile/13667282586023023623noreply@blogger.comtag:blogger.com,1999:blog-2289595359432630118.post-80645354296002621102009-09-07T18:44:51.213-04:002009-09-07T18:44:51.213-04:00anon 1 - pantyhose was introduced in 1959. Like s...anon 1 - pantyhose was introduced in 1959. Like so much else on Mad Men, we're supposed to assume that people who work at a top Madison Avenue ad agency were at the cutting edge of popular culture...Paul Levinsonhttps://www.blogger.com/profile/07609987407926836519noreply@blogger.comtag:blogger.com,1999:blog-2289595359432630118.post-59827276998087318552009-09-07T17:16:08.964-04:002009-09-07T17:16:08.964-04:00Good review! This was an amazing episode.
Commerc...Good review! This was an amazing episode.<br /><br />Commercial failed because of A. What demographic are they hoping to capture with the product? Women. So you don't spin out something designed to appeal to men. It's significant that Kitty, another woman, didn't remember the Bye Bye Birdie scene when Sal asked her about it. It's Gender 101. <br /><br />For a contemporary parallel, think of Marvel's ham-fisted attempt at "female audience" comic with a Pride & Prejudice where all the women look drawn from early 80s porn. The contempt shines though. The Patio commercial wasn't nearly that bad. No contempt, but it's audience was all the guys in the boardroom.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2289595359432630118.post-46369708937465420042009-09-07T17:13:11.919-04:002009-09-07T17:13:11.919-04:00I haven't yet done the research, but I fear &q...I haven't yet done the research, but I fear "pantyhose" is an anachronism, the only off-note in a great episode. I remember stockings and #$%@& garter belts until I hit high school in the late 60s/early 70s. I was a pretty early adopter of the new technology. (There were heavier "tights" at that time, but not sleek nylons.) I'm Canadian, though, so maybe it took longer for pantyhose to creep up past the border. :)<br /><br />As for Sal's failure with the commercial, as Foxylovesme says, while Sal did a reasonable job of executing the vision, the vision was off. And the gal's voice was so annoying it was nails on chalkboard ...Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2289595359432630118.post-5390000418818854002009-09-07T16:36:50.207-04:002009-09-07T16:36:50.207-04:00B is the reason it failed. The entire concept was ...B is the reason it failed. The entire concept was annoying to women (as Peggy pointed out!) and that "actress" couldn't sing worth a hoot! I was almost ripping my hair out by the time it was finished!Anonymousnoreply@blogger.com