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Sunday, April 12, 2015

Excellent, McLuhanesque Hillary Clinton Announcement Video

I thought Hillary Clinton's announcement video was just outstanding - it not only touched all the bases, but showed a powerful, understated restraint, with Hillary not coming into the picture until well into the video.

Marshall McLuhan talked about the power of cool, understated media presentations.    When less rather than more is offered on the screen, this draws the viewer in to complete the picture.  And this in turn involves the viewer in the story.

Everyone already knows who Hillary is.   Her video did a masterful job of inviting the viewer to learn even more about her.

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