Just written last Thursday - already #1 on
Amazon Computers and Technology Top 100
last updated 22 November 2016
This essay can be considered a new chapter in my book Digital McLuhan, published in 1999, or before the advent of Twitter, Facebook, YouTube, and the social media of our age. Marshall McLuhan's ideas, including hot and cool, the medium is the message, and the tetrad, are applied to help us understand selfies, tweeting, iconic television shows such as The Sopranos and Mad Men, the Arab Spring, the U.S. Presidential election of 2016, and the Kindle revolution itself.