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Thursday, June 5, 2008

MSNBC Had Best Coverage of the Primary Campaigns

This is not a statistical analysis, but the impressions of one viewer - me - who happens to be a Professor of Communication and Media Studies at Fordham University in New York City, and author of a whole bunch of books about the media.

I'm thinking MSNBC had far and away the best coverage of the primary campaigns - far better than its CNN and Fox competition.

Here's why:

1. Tom Brokaw, Brian Williams, and Tim Russert commenting on the nights when the votes are counted: No other cable station or network has that kind of fire power - the current network news anchor (Williams), the previous network news anchor (Brokaw), and, just for good measure the host of Meet the Press (Russert). CNN and Fox have no parent network such as NBC to draw upon.

2. The coverage of MSNBC during the day is top-notch, even extraordinary. Andrea Mitchell interviews movers and shakers whenever she is on, which is often. (Her interview with Manhattan Congressman Charlie Rangel yesterday broke new ground in what was happening with Hillary Clinton, to give just one example.) Meanwhile, Nora O'Donnell and David Shuster, who also have shows on MSNBC during the day, are first-class political reporters. At best, CNN and Fox's day people may be as good as Contessa Brewer and Monica Novotny on MSNBC - but usually not.

3. Chuck Todd is outstanding as a political and statistical analyst on MSNBC. CNN makes a good showing with John King at the magic board, and Bill Schneider's political analysis - call that a draw, maybe. Frank Luntz on Fox is a distant third.

4. The prime-time lineups are about the most equal. Larry King on CNN is in a (good) class by himself. Britt Hume and Bill O'Reilly on Fox are certainly powerful commentators, and Hannity & Colmes are ok. (I'm not taking political positions here, just assessing power on television.) But Chris Matthews on MSNBC is right up there, too. And Keith Olbermann right after Matthews is an imposing presence, too. And for politics, David Gregory and Dan Abrams on MSNBC are a lot better than Greta Van Susteren on Fox, and, for my money, better than Anderson Cooper on CNN, one of its stars.

5. All three cable operations get good guests for regular political commentary. David Gergen on CNN is probably the best - adviser to umpteen Presidents - but Pat Buchanan and Joe Scarborough on MSNBC hold their own, and Newt Gingrich and Karl Rove on Fox News are nothing to sneeze at.

All in all: MSNBC is well ahead in two of the five categories above, and close to equal and sometimes better on the other three.

Prediction: If MSNBC keeps this up during the ensuing General Election campaign, it will be the #1 cable news network.

Advice: MSNBC has wisely moved its "Doc Block" to the midnight hour. I'd recommend removing it completely.

4 comments:

Mike Plugh said...

I agree.

It's not much of a contest, since CNN has hired some of the worst Republican propagandists in the business over the last 6 months, including former Fox nutjob and Bush mouthpiece Tony Snow. Lou Dobbs is a racist embarrassment and Wolf Blitzer wouldn't know his ass from a....

...I think you might sense some antagonism from me....

Fox is a joke. It's the GOP propaganda network and Scott McLellan admitted as much in his book.

MSNBC is strong, and my choice every day of the week. They still have some problems with racist Pat Buchanan regularly putting his foot in his mouth and I think Joe Scarborough is a misogynistic buffoon. They get extra points for Rachel Maddow though, who is probably the only progressive voice on television at this point. Maybe we should count Keith O, who is a cult favorite, but Maddow is incredibly bright, well spoken, well connected, well informed, and strong enough to hold up the progressive point of view in the face of the typical shouting right wing lunatics.

Evidence that MSNBC is coming on strong against the competition:

http://www.newscorpse.com/ncWP/?p=936

Over the last year, KO's Countdown has had a 112% increase in viewership compared to O'Reilly's 13%. Olbermann, though, gets a far higher share of the target demographic. The tide is shifting. Maybe you ought to get yourself off O'Reilly's call list and onto Countdown's!! They need you!

dawn said...

How do you fit it all in, I hope you have a fantastic weekend and remember we're waiting for the Soprano's

Paul Levinson said...

Good point about Rachel Maddow, Mike - she's superb.

I doubt if I'll ever be on Olbermann's call list, though - he tends to only have guests who agree with him 99% or more...

Hey, Dawn ... I'm still letting The Sopranos conference marinate...

Anonymous said...

I agree with you all although I will add this. Chris Matthews and Keith Olberman are ego maniacs...they may destroy MSNBC before it ascends the throne.

Joe Scarborough interrupts too muchthe guests and his cohost.

Fox News never mentions Bush or even criticizes any of Bush's policies although they give alot of real estate to criticizing the Democrats who ARE weak.

Hannity has his ego mania going...3 weeks of Jeremiah Wright and the rest of Obama's sins....is that all the news that happened?? Why Colmes stay is beyond me....he needs the medal of honor. Colmes is beginning to fight back.

I used to watch OReilly but he has reduced his show to the gossip channel (insignificant, irrevelant, and immaterial news when so much is happening).

Poor Greta is out in the abyss. She is trying.

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