Friday, February 2, 2007

Viacom the Dinosaur Goes After YouTube

Viacom's demand that YouTube remove all Viacom (that means, CBS etc) video content from YouTube shows just how out of touch Viacom is.

And that's not surprising. The audience for network TV is steadily diminishing. People watch TV on the Web, on their own schedules not the networks'. Viacom should thank its lucky stars that there is a YouTube, which can keep Viacom's programming and content alive and of continuing interest.

Instead, Viacom is attempting to put Google-YouTube through its paces. Whatever temporary ground they may gain if this goes to the courts, Viacom will lose in the end. Its feet seem fimly planted in the receding quicksand of the 20th century.

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